A methodology grounded in strategic clarity, behavioural change, and measurable uplift
Lockawwhul’s approach is designed to accelerate learning for marketing teams facing the complexities of Ireland’s diverse consumer landscape.
Four pillars of transformation
1. Capability Mapping
We begin with diagnostics to understand current marketing maturity, stakeholder expectations, and market positioning across Ireland.
2. Immersive Workshops
Live labs focus on scenario planning, data storytelling, and creative direction with immediate feedback loops.
3. Applied Coaching
Participants apply the frameworks to active campaigns, guided by Lockawwhul mentors to reinforce new behaviours.
4. Measurement & Momentum
Progress is validated through tailored scorecards, leadership check-ins, and measurement reviews to ensure momentum remains after the programme ends.
Our success stories
Across Ireland, teams using the Lockawwhul methodology have launched sharper campaigns, improved stakeholder trust, and created sustainable marketing cultures.
“Within six weeks our national campaign planning felt calmer and more controlled. Lockawwhul helped us align insights, creative, and budget with new discipline.”
“Their analytics pillar is transformative. We replaced a tangle of dashboards with a single narrative that stakeholders truly understand.”
“The coaching doesn’t stop when sessions end. Lockawwhul stayed with us through campaign execution, ensuring new methodologies stuck.”
Academic and industry partnerships
Lockawwhul collaborates with Irish universities and innovation centres to keep curricula current, validated, and aligned to market realities.
- Curriculum advisory board with Irish marketing academics
- Industry labs co-designed with sector specialists
- Continuous refresh every quarter to mirror market shifts
Onboarding process
We invest time before each engagement to build the right learning experience for your team.
Discovery session
Clarify objectives, stakeholder expectations, and current marketing capabilities.
Programme design
Curate modules, facilitators, and coaching schedule aligned to your roadmap.
Pilot activation
Test with a focused group to validate pace, content, and measurement framework.
Knowledge integration
Embed playbooks, governance rituals, and accountability loops into standard operations.