Our Story

Building Ireland’s most resilient marketing talent community

Lockawwhul was founded with a mission to elevate the marketing discipline in Ireland through purposeful education, evidence-based coaching, and a relentless focus on sustainable growth practices.

Lockawwhul team in Ireland

Our mission

We exist to future-proof marketing capability across Ireland, from state agencies to scale-ups. Our goal is to produce marketing leaders who combine strategic clarity, analytical expertise, and inclusive storytelling.

What drives us

  • Local intelligence that respects Irish audiences and culture
  • Accountability to measurable outcomes
  • Creative bravery backed by solid insight
  • Shared learning that unites marketing communities

Our timeline

2017 — Launch in Dublin

Opening cohort of strategic marketers from technology and tourism sectors, establishing Ireland-focused curriculum pillars.

2019 — Analytics Lab

Introduced Performance Intelligence Lab, reshaping how organisations measure marketing effectiveness.

2021 — Nationwide partnerships

Expanded programmes to Cork, Galway, and Limerick with bespoke learning frameworks for regional clusters.

2024 — Leadership residencies

Launched retreat-style residencies blending strategic foresight with wellness and creative exploration on the Irish west coast.

Meet the leadership team

Our team blends agency veterans, in-house marketing directors, analysts, and educators committed to elevating national capability.

Maeve Kerrigan

Founder & Chief Education Officer

Former marketing director for leading Irish fintech brands, Maeve architected Lockawwhul’s strategic curriculum and oversees programme quality.

Colm O’Rourke

Head of Analytics & Insight

Colm transforms complex data into actionable guidance. He specialises in attribution frameworks and predictive modelling for Irish markets.

Siobhan Ní Bhraonáin

Director of Creative Strategy

With two decades at global agencies, Siobhan mentors teams on integrated storytelling rooted in cultural understanding.

Declan Byrne

Head of Client Experience

Declan ensures every cohort receives bespoke support, personalised coaching, and post-programme integration plans.

Sustainability & community

Lockawwhul collaborates with universities and community organisations, providing scholarships for emerging marketers and supporting regional innovation hubs.

Our commitments

  • Scholarship pathways for underrepresented talent
  • Pro-bono strategy labs for Irish cultural organisations
  • Carbon-conscious event planning across all residencies
  • Open-source toolkits for ongoing professional development