Signature Learning Tracks
Every course offers an intensive combination of live facilitation, expert mentoring, and post-programme coaching anchored in Irish market relevance.
12 Weeks
Strategic Marketing Navigator
Advance from tactical execution to strategic leadership. Learn to build board-ready marketing roadmaps, integrate commercial insights, and foster confident alignment across senior stakeholders.
- Executive storytelling & stakeholder influence
- Market sizing, forecasting, and scenario planning
- Strategic playbook to guide annual marketing investment
8 Weeks
Performance Intelligence Lab
Rebuild your measurement ecosystem with dashboards that matter. Our analysts guide you through channel governance, conversion optimisation, and experimentation frameworks.
- Attribution models aligned to Irish consumer journeys
- Paid media hygiene and auditing standards
- Automation for reporting and stakeholder updates
6 Weeks
Brand Story Craft Intensive
Design magnetic stories supported by insight, research, and concept testing. Ideal for creative leads balancing storytelling with commercial impact.
- Audience empathy and narrative development
- Integrated creative briefing rituals
- Campaign evaluation through qualitative and quantitative lenses